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Tags

A tag is a label you (or the AI) apply to a span of transcript or text. Tags slice your data into themes you can browse, count, and pull into reports.

Creating a tag​

Three ways to make one:

  • Highlight and tag. Select text in any transcript or document; the selection toolbar opens. Click Tag and choose an existing tag or create a new one.
  • Ask the chat agent. "Tag every mention of pricing across all interviews" runs the agent's create_tag tool against your data.

Tags work across audio, video, text, and PDF.

The Tags tab​

Open the project's Tags tab to see every tagged span across every file in one view. Each tag type is a column; cards inside are the tagged spans. Sort the columns with the Sort menu: Most instances, A → Z, or Recently added. Click any card to see its detail; jump from there to its source file.

Re-tagging and renaming​

Drag a card from one tag column to another to re-categorize that span. Click a column's name (or use its menu's Rename) to rename the tag type; the change cascades to every instance.

Where else tags show up​

  • The asset viewer shows tags inline on the transcript, color-coded.
  • The Outputs view filters reports and decks by tag.
  • The chat agent uses tags as anchor points: "compare the 'pricing' tag across personas."

If you'd like help setting up a tag taxonomy for your study, [email protected] is here.